The Problem We're Solving
50,000+ SMEs across the Nordics are leaving money on the table because they price with instinct, not science.
They have the data—ERP systems, POS transactions, customer history—but no simple way to quantify price elasticity or run scenario analysis.
Enterprise pricing platforms cost €100k+ and require dedicated teams. Excel and gut feel leave 5-15% margin on the table. Axis fills this gap.
Our Vision
By 2028, every SME in the Nordics with 100+ SKUs will have access to AI-powered price elasticity insights—making data-driven pricing decisions as standard as using accounting software.
Making enterprise-grade pricing accessible to all
Built for speed
From data upload to actionable pricing insights in 48 hours—not months of consulting.
48-Hour Turnaround
Seamless Integration
Actionable Dashboard
Why Now?
Data Explosion
SMEs now have years of transactional data in their ERP/POS systems—but lack the tools to extract pricing insights from it.
Margin Pressure
Rising costs + competitive pressure = CFOs need to optimize pricing without losing customers. Manual guesswork no longer works.
AI Accessibility
Advances in ML and econometrics now make enterprise-grade elasticity modeling affordable for mid-market companies.
Meet the Team
Built by operators and researchers who have experienced the pricing problem firsthand
Join Us on This Journey
We're launching our pilot program soon. Be among the first to shape the future of SME pricing.
The Opportunity
Nordic SMEs in our target market (50-400M SEK revenue)
Faster than manual spreadsheet workflows
More affordable than enterprise pricing platforms